Estée Lauder Taps Generative AI Platforms to Distill Brand Heritage and Optimize Search

By Noor Lobad · WWD Beauty · 2026-09-18

Estée Lauder Taps Generative AI Platforms to Distill Brand Heritage and Optimize Search

According to WWD Beauty, Aude Gandon is leveraging her background at Google to modernize operations at the eighty-year-old Estée Lauder Companies. The executive vice president is integrating artificial intelligence tools to analyze decades of brand data, ensuring the company main

According to WWD Beauty, Aude Gandon is leveraging her background at Google to modernize operations at the eighty-year-old Estée Lauder Companies. The executive vice president is integrating artificial intelligence tools to analyze decades of brand data, ensuring the company main