Hyper-Local Beauty Trends Emerge Across New York City Neighborhoods

By Kaleigh Werner · WWD Beauty · 2026-08-04

A recent dispatch from WWD Beauty highlights how aesthetic preferences shift across the distinct micro-climates of New York City. By interviewing residents in the West Village, Williamsburg, and Astoria, the report identifies specific makeup and fragrance staples that define the

A recent dispatch from WWD Beauty highlights how aesthetic preferences shift across the distinct micro-climates of New York City. By interviewing residents in the West Village, Williamsburg, and Astoria, the report identifies specific makeup and fragrance staples that define the