Cocokind Founder and Ava Lee Target Mass Market With Functional Jelly Snacks

By Ryma Chikhoune · WWD Beauty · 2026-08-07

According to WWD Beauty, Priscilla Tsai and influencer Ava Lee are introducing Mimitime, a line of collagen-infused konjac jelly snacks, to the U.S. market. The new venture debuts on the brand's website before moving into a nationwide retail partnership with Target on August 16.

According to WWD Beauty, Priscilla Tsai and influencer Ava Lee are introducing Mimitime, a line of collagen-infused konjac jelly snacks, to the U.S. market. The new venture debuts on the brand's website before moving into a nationwide retail partnership with Target on August 16.