Procter & Gamble Invests $3.8 Billion to Acquire Supplements Firm Thorne

By Kathryn Hopkins · WWD Beauty · 2026-08-04

According to reporting from WWD Beauty, consumer goods giant Procter & Gamble has reached a multi-billion dollar agreement to purchase the wellness brand Thorne from L Catterton. The acquisition, which targets a growing consumer appetite for high-end preventative health products,

According to reporting from WWD Beauty, consumer goods giant Procter & Gamble has reached a multi-billion dollar agreement to purchase the wellness brand Thorne from L Catterton. The acquisition, which targets a growing consumer appetite for high-end preventative health products,