Interparfums Signs Puma for Ten Year Global Fragrance License

By Kathryn Hopkins · WWD Beauty · 2026-09-22

According to reporting by WWD Beauty, Interparfums Inc. has secured a worldwide licensing agreement with German athletic brand Puma. The partnership is slated to begin with a product launch in 2027, marking a new chapter for the activewear giant's presence in the personal care ma

According to reporting by WWD Beauty, Interparfums Inc. has secured a worldwide licensing agreement with German athletic brand Puma. The partnership is slated to begin with a product launch in 2027, marking a new chapter for the activewear giant's presence in the personal care ma