Sephora Integrates Olive Young Curation to Capture Growing K-Beauty Market Share

By Kathryn Hopkins · WWD Beauty · 2026-08-04

According to WWD Beauty, Sephora is launching a major retail partnership with CJ Olive Young on August 20 to bring 19 curated Korean brands to 500 physical locations and its digital storefront. This strategic venture introduces a dedicated shop-in-shop concept to the retailer's T