E.l.f. Beauty Targets Two Billion Dollar Milestone Following Tariff Refunds

By Kathryn Hopkins · WWD Beauty · 2026-08-05

E.l.f. Beauty Targets Two Billion Dollar Milestone Following Tariff Refunds

According to WWD Beauty, the parent company of Naturium and Rhode has substantially increased its fiscal 2027 revenue projections to nearly $2 billion. This shift follows a first quarter where net sales climbed 36 percent, significantly outpacing the performance benchmarks set by

According to WWD Beauty, the parent company of Naturium and Rhode has substantially increased its fiscal 2027 revenue projections to nearly $2 billion. This shift follows a first quarter where net sales climbed 36 percent, significantly outpacing the performance benchmarks set by