Dossier Expands Beyond Dupes With Five Million Dollar Oud Collection Strategy

By Kaleigh Werner · WWD Beauty · 2026-10-21

According to reporting from WWD Beauty, fragrance disruptor Dossier is moving into original scents with the launch of its three-piece Oud Collection. CEO Sergio Tache is pivoting the nine-digit revenue business away from its reputation for luxury impressions to target the premium