Bath & Body Works Leverages Zooey Deschanel for Holiday Sales Growth

By Emily Jensen · Glossy Beauty · 2026-10-26

According to reporting from Glossy Beauty, Bath & Body Works has launched its seasonal marketing blitz featuring actress Zooey Deschanel to anchor its critical fourth-quarter performance. The retailer is banking on nostalgia and a new celebrity-curated gift guide to drive traffic

According to reporting from Glossy Beauty, Bath & Body Works has launched its seasonal marketing blitz featuring actress Zooey Deschanel to anchor its critical fourth-quarter performance. The retailer is banking on nostalgia and a new celebrity-curated gift guide to drive traffic