Formafantasma Takes Creative Lead at Officina Profumo-Farmaceutica di Santa Maria Novella

By Sandra Salibian · WWD Beauty · 2026-09-24

Formafantasma Takes Creative Lead at Officina Profumo-Farmaceutica di Santa Maria Novella

According to WWD Beauty, Italian design duo Formafantasma will oversee the creative direction for the historic apothecary Santa Maria Novella. The studio, led by Andrea Trimarchi and Simone Farresin, is set to manage product development, packaging design, and retail aesthetics fo

According to WWD Beauty, Italian design duo Formafantasma will oversee the creative direction for the historic apothecary Santa Maria Novella. The studio, led by Andrea Trimarchi and Simone Farresin, is set to manage product development, packaging design, and retail aesthetics fo