Global Beauty M&A Activity Hits Record Volume While Average Deal Values Plummet

By Noor Lobad · WWD Beauty · 2026-10-20

A new Kearney report featured by WWD Beauty highlights a significant shift in cosmetics dealmaking, where a record 384 transactions occurred in 2025 despite falling prices. While volume rose 8 percent, median deal values dropped from $26 million to $22 million as buyers moved awa

A new Kearney report featured by WWD Beauty highlights a significant shift in cosmetics dealmaking, where a record 384 transactions occurred in 2025 despite falling prices. While volume rose 8 percent, median deal values dropped from $26 million to $22 million as buyers moved awa