Western Wellness Shifts Toward Traditional Body Gua Sha Techniques

By Audrey Noble · Vogue Beauty · 2026-08-04

Western Wellness Shifts Toward Traditional Body Gua Sha Techniques

According to Vogue Beauty, the beauty market is witnessing a pivot from facial-centric tools toward full-body gua sha applications. While the practice has gained significant traction in Western retail over the last few years, traditional Chinese medicine practitioners emphasize t

According to Vogue Beauty, the beauty market is witnessing a pivot from facial-centric tools toward full-body gua sha applications. While the practice has gained significant traction in Western retail over the last few years, traditional Chinese medicine practitioners emphasize t