Hailey Bieber Shifts to Deep Espresso Brunette for Fall Brand Campaign

By Anna Cafolla · Vogue Beauty · 2026-09-20

Vogue Beauty reports that Rhode founder Hailey Bieber has transitioned to her darkest hair color in a decade, moving away from her signature blonde. Working with colorist Matt Rez and stylist Irinel de León, the entrepreneur opted for a chocolate brown shade paired with extension

Vogue Beauty reports that Rhode founder Hailey Bieber has transitioned to her darkest hair color in a decade, moving away from her signature blonde. Working with colorist Matt Rez and stylist Irinel de León, the entrepreneur opted for a chocolate brown shade paired with extension