Hair Serum Selection Shifts Toward Targeted Formulations for Specific Hair Textures

By Valeriya Chupinina · Vogue Beauty · 2026-09-25

Hair Serum Selection Shifts Toward Targeted Formulations for Specific Hair Textures

Vogue Beauty reports that hair serums have transitioned from simple emergency fixes for frizz into essential components of the modern styling routine. The publication highlights a shift in consumer demand toward glassy, smooth finishes that require specialized ingredients ranging

Vogue Beauty reports that hair serums have transitioned from simple emergency fixes for frizz into essential components of the modern styling routine. The publication highlights a shift in consumer demand toward glassy, smooth finishes that require specialized ingredients ranging