Tencent Shifts Strategy Toward Long-Term Genre Mastery and Technical Scaling

By Christopher Dring · The Game Business · 2026-09-29

Tencent Shifts Strategy Toward Long-Term Genre Mastery and Technical Scaling

The Game Business reports that Tencent is pivoting away from purely mobile-centric development to pursue high-end PC and console projects. Yong-yi Zhu, the company's head of strategy, indicates that the success of Black Myth: Wukong has validated the international potential of Ch

The Game Business reports that Tencent is pivoting away from purely mobile-centric development to pursue high-end PC and console projects. Yong-yi Zhu, the company's head of strategy, indicates that the success of Black Myth: Wukong has validated the international potential of Ch