Sega Targets Disney Scale and Female Fans for Sonic Growth

By Andy Robinson · Video Games Chronicle · 2026-09-29

According to reporting from Video Games Chronicle, Sonic Team head Takashi Iizuka believes the blue hedgehog has only achieved half of its commercial and cultural potential. The company is now pivoting toward expansion in Southeast Asian markets and pursuing younger female player

According to reporting from Video Games Chronicle, Sonic Team head Takashi Iizuka believes the blue hedgehog has only achieved half of its commercial and cultural potential. The company is now pivoting toward expansion in Southeast Asian markets and pursuing younger female player