Microsoft Directs Sales Teams to Target Former Partners OpenAI and Anthropic

By Lucas Ropek · TechCrunch · 2026-07-15

TechCrunch reports that Microsoft executives are instructing their sales force to highlight the shortcomings of rival AI models during customer pitches for the upcoming fiscal year. Internal strategy sessions reportedly focused on framing Microsoft’s ecosystem as a more cohesive

TechCrunch reports that Microsoft executives are instructing their sales force to highlight the shortcomings of rival AI models during customer pitches for the upcoming fiscal year. Internal strategy sessions reportedly focused on framing Microsoft’s ecosystem as a more cohesive