OnePlus Abandons Western Markets as Parent Company Oppo Restructures

By Ivan Mehta · TechCrunch · 2026-07-16

TechCrunch reports that OnePlus is preparing to cease its business activities in the United States and Europe this week. The decision reflects a broader strategy shift by parent firm Oppo as the brand faces significant sales pressure and a global shortage of memory components.

TechCrunch reports that OnePlus is preparing to cease its business activities in the United States and Europe this week. The decision reflects a broader strategy shift by parent firm Oppo as the brand faces significant sales pressure and a global shortage of memory components.