Gen Z and Millennial Buyers Drive Growth in Vacation Ownership Sector

By ARDA + Skift · Skift · 2026-08-03

Gen Z and Millennial Buyers Drive Growth in Vacation Ownership Sector

According to reporting from Skift, the vacation ownership market is experiencing a significant demographic transition as younger travelers seek predictable lodging solutions. Data indicates that Millennials and Gen Z now represent 58% of all timeshare owners, often prioritizing t

According to reporting from Skift, the vacation ownership market is experiencing a significant demographic transition as younger travelers seek predictable lodging solutions. Data indicates that Millennials and Gen Z now represent 58% of all timeshare owners, often prioritizing t