LaTour Hotels Expands Independent Portfolio Through Choice Hotels Ascend Collection

By George Seli · Lodging Magazine · 2026-07-22

According to reporting from Lodging Magazine, LaTour Hotels & Resorts is transitioning a significant portion of its independent properties into the Choice Hotels Ascend Collection. President Scott Styron notes that the move allows unique assets like the Church Street Inn and Ocea

According to reporting from Lodging Magazine, LaTour Hotels & Resorts is transitioning a significant portion of its independent properties into the Choice Hotels Ascend Collection. President Scott Styron notes that the move allows unique assets like the Church Street Inn and Ocea