Strawberry Technology Chief Prioritizes Data Architecture Over Artificial Intelligence Models

By Kanchi Jain · Skift · 2026-10-01

According to Skift, Strawberry’s Kari Anna Fiskvik argues that the hospitality industry is overemphasizing model selection while neglecting the underlying data infrastructure. The Nordic hotel group found that unified, clean data was the primary driver for recovery following a 20

According to Skift, Strawberry’s Kari Anna Fiskvik argues that the hospitality industry is overemphasizing model selection while neglecting the underlying data infrastructure. The Nordic hotel group found that unified, clean data was the primary driver for recovery following a 20