Red Roof Revamps Loyalty Program and Expands PLUS+ Brand Standards

By LODGING Staff · Lodging Magazine · 2026-10-05

Red Roof Revamps Loyalty Program and Expands PLUS+ Brand Standards

Lodging Magazine reports that Red Roof is overhauling its brand standards and digital infrastructure to drive direct bookings. President Zack Gharib announced the rollout of a tiered RediRewards program alongside a significant expansion of the Red Roof PLUS+ brand into the Canadi

Lodging Magazine reports that Red Roof is overhauling its brand standards and digital infrastructure to drive direct bookings. President Zack Gharib announced the rollout of a tiered RediRewards program alongside a significant expansion of the Red Roof PLUS+ brand into the Canadi