Skift Launches Trend Tracking Tool to Guide Strategic Travel Investment

By Seth Borko · Skift · 2026-07-09

According to Skift, the publication is introducing a research framework called Trend Lifecycles to help hospitality and travel executives decide when to commit capital to shifting consumer behaviors. The system categorizes industry movements into five distinct phases, ranging fro

According to Skift, the publication is introducing a research framework called Trend Lifecycles to help hospitality and travel executives decide when to commit capital to shifting consumer behaviors. The system categorizes industry movements into five distinct phases, ranging fro