IHG Overhauls Content Systems to Capture AI Generated Travel Recommendations

By Kanchi Jain · Skift · 2026-09-18

According to Skift, IHG Hotels & Resorts is launching a new platform later this year to restructure property data so artificial intelligence models can interpret it more effectively. Chief Commercial and Marketing Officer Heather Balsley intends to improve digital signals to ensu

According to Skift, IHG Hotels & Resorts is launching a new platform later this year to restructure property data so artificial intelligence models can interpret it more effectively. Chief Commercial and Marketing Officer Heather Balsley intends to improve digital signals to ensu