Hospitality Leaders Hesitate to Automate Pricing Despite Heavy AI Investment

By Michael McCartan · Lodging Magazine · 2026-09-23

Lodging Magazine reports that hotel operators are struggling to transition artificial intelligence from small-scale experiments to primary commercial engines. While capital is flooding into hospitality technology, leadership teams often block automated systems from making live ad

Lodging Magazine reports that hotel operators are struggling to transition artificial intelligence from small-scale experiments to primary commercial engines. While capital is flooding into hospitality technology, leadership teams often block automated systems from making live ad