IAG Chief AI Scientist Prioritizes Single-Brand Testing to Speed Up Deployment

By Kanchi Jain · Skift · 2026-10-03

According to Skift, International Airlines Group is ditching broad, multi-brand rollouts in favor of an incremental strategy that begins with a solitary carrier like British Airways or Iberia. Ben Dias, the group's lead AI scientist, argues that proving immediate value on a small

According to Skift, International Airlines Group is ditching broad, multi-brand rollouts in favor of an incremental strategy that begins with a solitary carrier like British Airways or Iberia. Ben Dias, the group's lead AI scientist, argues that proving immediate value on a small