Reviving The Rainbow Box: A Masterclass in 1970s Kinetic Book Design

By Steven Heller · Print Magazine · 2026-10-22

According to reporting from Print Magazine, a forgotten series of experimental publications from 1970 is seeing a resurgence in critical interest. These four kinetic volumes, created by Norman Laliberté and Joseph Pintauro, utilized distressed typography and hand-lettered aesthet

According to reporting from Print Magazine, a forgotten series of experimental publications from 1970 is seeing a resurgence in critical interest. These four kinetic volumes, created by Norman Laliberté and Joseph Pintauro, utilized distressed typography and hand-lettered aesthet