Tropical Smoothie Cafe Shifts Brand Focus From Location to Vibe in New Identity

By Jessica Deseo · Print Magazine · 2026-09-18

Tropical Smoothie Cafe Shifts Brand Focus From Location to Vibe in New Identity

According to Print Magazine, Tropical Smoothie Cafe has overhauled its visual branding to reflect its Florida heritage through a contemporary lens. The design agency JKR led the transformation, introducing a palm-tree-inspired monogram and a sun-soaked color palette to maintain c

According to Print Magazine, Tropical Smoothie Cafe has overhauled its visual branding to reflect its Florida heritage through a contemporary lens. The design agency JKR led the transformation, introducing a palm-tree-inspired monogram and a sun-soaked color palette to maintain c