PR Strategies Shift Toward Direct Phone Calls to Cut Through Inbox Clutter

By Allison Carter · PR Daily · 2026-08-20

Dustin Siggins, writing for PR Daily, argues that the industry's heavy reliance on digital messaging platforms has created a unique opening for voice-based outreach. While younger professionals and Gen Z reporters often favor Signal or email, picking up the phone allows practitio

Dustin Siggins, writing for PR Daily, argues that the industry's heavy reliance on digital messaging platforms has created a unique opening for voice-based outreach. While younger professionals and Gen Z reporters often favor Signal or email, picking up the phone allows practitio