Retail Giants Pivot to Advertising as Walmart and Target Post Surging Ad Revenue

By Alison Weissbrot · Adweek · 2026-08-21

Retail Giants Pivot to Advertising as Walmart and Target Post Surging Ad Revenue

Adweek reports that retail giants are successfully transforming their business models, with Walmart's advertising arm growing 38% and Target's Roundel business seeing a 28.6% jump in the second quarter. These results coincide with a broader trend of financial institutions and fin

Adweek reports that retail giants are successfully transforming their business models, with Walmart's advertising arm growing 38% and Target's Roundel business seeing a 28.6% jump in the second quarter. These results coincide with a broader trend of financial institutions and fin