Golin Ketchum Analytics Chief Warns Generative Engine Strategy Is Built On Guesswork

By Allison Carter · PR Daily · 2026-09-21

Golin Ketchum Analytics Chief Warns Generative Engine Strategy Is Built On Guesswork

According to reporting from PR Daily, marketing teams often optimize AI visibility using fabricated prompt lists based on internal intuition rather than consumer behavior. Jonny Bentwood of Golin Ketchum argues that treating all queries with equal weight ignores the massive volum

According to reporting from PR Daily, marketing teams often optimize AI visibility using fabricated prompt lists based on internal intuition rather than consumer behavior. Jonny Bentwood of Golin Ketchum argues that treating all queries with equal weight ignores the massive volum