AI Firms Face A Credibility Crisis As Doom Trolling Replaces Product Marketing

By Allison Carter · PR Daily · 2026-09-23

Gabriel De La Rosa Cols notes in PR Daily that artificial intelligence companies are increasingly using existential threats to humanity as a promotional tactic. This strategy, dubbed doom trolling, suggests that any technology capable of destroying society must be inherently powe

Gabriel De La Rosa Cols notes in PR Daily that artificial intelligence companies are increasingly using existential threats to humanity as a promotional tactic. This strategy, dubbed doom trolling, suggests that any technology capable of destroying society must be inherently powe