Communicators Shift Focus to Trust Currency as AI Shrinks Crisis Response Windows

By Courtney Blackann · PR Daily · 2026-09-22

According to PR Daily, the speed of digital misinformation requires organizations to prioritize long-term credibility over reactive damage control. Experts from Honeywell and the Houston Livestock Show and Rodeo argue that when a crisis hits, brands must rely on pre-existing rela

According to PR Daily, the speed of digital misinformation requires organizations to prioritize long-term credibility over reactive damage control. Experts from Honeywell and the Houston Livestock Show and Rodeo argue that when a crisis hits, brands must rely on pre-existing rela