Social Media Strategy Shifts Toward Educational Content Over Direct Sales

By Allison Carter · PR Daily · 2026-08-19

According to PR Daily, brands often alienate their audience by treating social platforms as mere sales extensions. Meagan Saxton at ddm marketing+communications suggests adopting a specific ratio where only 20% of posts focus on promotion, while the remaining majority prioritizes

According to PR Daily, brands often alienate their audience by treating social platforms as mere sales extensions. Meagan Saxton at ddm marketing+communications suggests adopting a specific ratio where only 20% of posts focus on promotion, while the remaining majority prioritizes