Focus Brands Strategies for Localizing Global Cinnabon and Auntie Anne’s Campaigns

By Isis Simpson-Mersha · PR Daily · 2026-08-21

Focus Brands Strategies for Localizing Global Cinnabon and Auntie Anne’s Campaigns

According to PR Daily, Focus Brands is leveraging its scale to launch its largest international partnership to date across more than 20 markets for Auntie Anne’s and Cinnabon. Kerri Christian, the company's marketing lead for international and retail channels, is overseeing the p

According to PR Daily, Focus Brands is leveraging its scale to launch its largest international partnership to date across more than 20 markets for Auntie Anne’s and Cinnabon. Kerri Christian, the company's marketing lead for international and retail channels, is overseeing the p