Dating App Yeet Uses Small Discord Communities to Solve Swipe Fatigue

By Courtney Blackann · PR Daily · 2026-08-20

According to PR Daily, the dating startup Yeet abandoned traditional market research in favor of a 1,600-member Discord server to refine its product before launch. The team recruited Gen Z users through short-form social video, using their feedback to shift from a standard swipin

According to PR Daily, the dating startup Yeet abandoned traditional market research in favor of a 1,600-member Discord server to refine its product before launch. The team recruited Gen Z users through short-form social video, using their feedback to shift from a standard swipin