Marketing Teams Risk Prioritizing Efficiency Metrics Over Actual Business Revenue

By Stephanie Trovato · MarTech · 2026-10-20

According to reporting from MarTech, standard key performance indicators often incentivize marketing departments to chase volume at the expense of quality. When teams focus solely on reducing costs per lead or click, they frequently overlook whether those actions actually generat

According to reporting from MarTech, standard key performance indicators often incentivize marketing departments to chase volume at the expense of quality. When teams focus solely on reducing costs per lead or click, they frequently overlook whether those actions actually generat