Communications Leaders Shift From Measuring Activity to Proving Business Outcomes

By Allison Carter · PR Daily · 2026-10-26

Communications Leaders Shift From Measuring Activity to Proving Business Outcomes

According to PR Daily, senior communicators are facing increased pressure to justify their existence through hard data rather than simple production tallies. During a leadership roundtable at Microsoft, executives discussed how the function must evolve to meet specific stakeholde

According to PR Daily, senior communicators are facing increased pressure to justify their existence through hard data rather than simple production tallies. During a leadership roundtable at Microsoft, executives discussed how the function must evolve to meet specific stakeholde