Marketing Departments Face Diminished Boardroom Influence Without Long-Term Value Metrics

By Frans Riemersma · MarTech · 2026-10-23

MarTech reports that the reliance on immediate campaign metrics like click-through rates and return on ad spend is eroding the strategic standing of the CMO. By focusing almost exclusively on promotional performance rather than deep customer analysis, marketing teams risk losing

MarTech reports that the reliance on immediate campaign metrics like click-through rates and return on ad spend is eroding the strategic standing of the CMO. By focusing almost exclusively on promotional performance rather than deep customer analysis, marketing teams risk losing