Salesforce Targets Real Time Customer Engagement With Five Billion Dollar Braze Acquisition

By Constantine von Hoffman · MarTech · 2026-10-20

MarTech reports that Salesforce is acquiring the customer engagement platform Braze for approximately $5.7 billion in an all-cash transaction. This move aims to bridge the gap between initial customer signals and marketing responses by integrating Braze's live behavioral tracking

MarTech reports that Salesforce is acquiring the customer engagement platform Braze for approximately $5.7 billion in an all-cash transaction. This move aims to bridge the gap between initial customer signals and marketing responses by integrating Braze's live behavioral tracking