CMOs and CFOs Must Bridge the Data Gap to Justify Rising Media Spend

By Angelina Eng · MarTech · 2026-10-21

CMOs and CFOs Must Bridge the Data Gap to Justify Rising Media Spend

According to MarTech, strong sales figures frequently mask underlying margin erosion caused by aggressive promotional discounts. Marketing leaders are under pressure to prove that search and retail media investments are driving genuine incremental value rather than merely subsidi

According to MarTech, strong sales figures frequently mask underlying margin erosion caused by aggressive promotional discounts. Marketing leaders are under pressure to prove that search and retail media investments are driving genuine incremental value rather than merely subsidi