Defending Growth Targets Against Stagnant Marketing Budgets in 2027

By Mike Ruff · MarTech · 2026-09-22

MarTech reports that CMOs facing flat funding for the 2027 fiscal year must navigate rising customer acquisition costs and media inflation. While maintaining current spend levels might seem safe, failing to account for these economic pressures acts as a de facto budget cut that e

MarTech reports that CMOs facing flat funding for the 2027 fiscal year must navigate rising customer acquisition costs and media inflation. While maintaining current spend levels might seem safe, failing to account for these economic pressures acts as a de facto budget cut that e