Organizational Agility Dictates Success Rates for Marketing AI Adoption

By Stacey Ackerman · MarTech · 2026-08-21

MarTech reports that the primary barrier to realizing gains from expensive artificial intelligence investments is a rigid operating model rather than the technology itself. While some firms reduce campaign delivery times to minutes through experimentation and decentralized author

MarTech reports that the primary barrier to realizing gains from expensive artificial intelligence investments is a rigid operating model rather than the technology itself. While some firms reduce campaign delivery times to minutes through experimentation and decentralized author