Consumers Favor Transparent Data Exchange Over Complex Recommendation Engines

By Constantine von Hoffman · MarTech · 2026-10-23

MarTech highlights new research from SheerID and Censuswide suggesting that traditional personalization often fails to acknowledge a customer’s actual identity. While shoppers find tailored offers helpful, many feel these promotions rely on inaccurate assumptions rather than mean

MarTech highlights new research from SheerID and Censuswide suggesting that traditional personalization often fails to acknowledge a customer’s actual identity. While shoppers find tailored offers helpful, many feel these promotions rely on inaccurate assumptions rather than mean