IAB Issues New AI Transparency Standards for Synthetic Media and Digital Twins

By Constantine von Hoffman · MarTech · 2026-08-18

IAB Issues New AI Transparency Standards for Synthetic Media and Digital Twins

According to MarTech, the Interactive Advertising Bureau has released an updated framework to help brands determine when artificial intelligence use requires consumer disclosure. The new guidance focuses on whether AI materially alters the authenticity of a person or situation ra

According to MarTech, the Interactive Advertising Bureau has released an updated framework to help brands determine when artificial intelligence use requires consumer disclosure. The new guidance focuses on whether AI materially alters the authenticity of a person or situation ra