Retailers Prioritize Recency Segmentation to Capture Projected Holiday Growth

By Ed Poppe · MarTech · 2026-10-20

Retailers Prioritize Recency Segmentation to Capture Projected Holiday Growth

MarTech reports that businesses should categorize CRM data into specific tiers based on purchase timing to maximize revenue during the upcoming shopping peak. By focusing on the recency of customer interactions, brands can better manage rising advertising costs on social platform

MarTech reports that businesses should categorize CRM data into specific tiers based on purchase timing to maximize revenue during the upcoming shopping peak. By focusing on the recency of customer interactions, brands can better manage rising advertising costs on social platform