Personalization Strategies Risk Alienating Users Without Clear Value Exchange

By Stephanie Trovato · MarTech · 2026-08-20

According to MarTech, the effectiveness of digital targeting now hinges on a customer’s comfort level rather than just technical capability. Brands frequently deploy hyper-specific ads across multiple platforms after a single interaction, but this aggressive tracking often create

According to MarTech, the effectiveness of digital targeting now hinges on a customer’s comfort level rather than just technical capability. Brands frequently deploy hyper-specific ads across multiple platforms after a single interaction, but this aggressive tracking often create