Marketing Teams Adopt Virtual Teammates as Tech Giants Roll Out Agentic Roles

By Greg Kihlstrom · MarTech · 2026-09-22

Marketing Teams Adopt Virtual Teammates as Tech Giants Roll Out Agentic Roles

MarTech reports that major software providers like Optimizely, HubSpot, and Asana are introducing specialized AI agents designed to function as digital coworkers. These tools operate with specific identities and permissions, handling tasks ranging from search analysis to campaign

MarTech reports that major software providers like Optimizely, HubSpot, and Asana are introducing specialized AI agents designed to function as digital coworkers. These tools operate with specific identities and permissions, handling tasks ranging from search analysis to campaign