Google Launches Verified Sender Program to Bypass Gmail Spam Filters for Political Mail

By Constantine von Hoffman · MarTech · 2026-08-19

MarTech reports that Google is introducing a specific lane for political candidates and parties to bypass standard Gmail spam filtering starting September 8. Qualifying organizations registered with the FEC can join the Verified Sender Program to ensure messages reach personal in

MarTech reports that Google is introducing a specific lane for political candidates and parties to bypass standard Gmail spam filtering starting September 8. Qualifying organizations registered with the FEC can join the Verified Sender Program to ensure messages reach personal in