Stagnant Marketing Workflows Neutralize AI Productivity Gains

By Stacey Ackerman · MarTech · 2026-09-18

Stagnant Marketing Workflows Neutralize AI Productivity Gains

According to MarTech, many marketing organizations are failing to see a return on investment from generative tools like Claude because their internal structures remain outdated. While these technologies accelerate content creation, they frequently expose massive bottlenecks in ma

According to MarTech, many marketing organizations are failing to see a return on investment from generative tools like Claude because their internal structures remain outdated. While these technologies accelerate content creation, they frequently expose massive bottlenecks in ma